As the hiring market gets more competitive, developing job ads that attract the right candidates is important for a business that needs to hire competent employees who will remain long-term. How you write your job description or job ads affects the applicants you receive. You can improve hiring results by creating an eye-catching ad, fine-tuning your description, and following these professional tips.
A Relevant And Searchable Job Title
The best thing to focus on when it comes to a job ad is what will actually cause a candidate to click the listing or reach out to the hiring manager. The first element that will catch someone’s eye is often the job title. Recruiters who are looking for relevant talent should format the job title so it is easily recognizable by individuals with those skills as well as by Google.
Getting your job listing picked up in Google is a great way to expand your search to a wider audience. Job titles should be short while delivering a punch that gets applicants to take a leap and apply for your job listing. Don’t rely on internal terminology or get too creative with titles, as this can reduce visibility on job boards and search engines.
Digestible List Of Responsibilities
A job ad is not necessarily a job description, which is where most recruiters and hiring teams get confused. Listing out responsibilities on your ad could get cluttered and confusing. Making sure you have a digestible list of responsibilities in the ad will help attract better candidates, without overwhelming them with intricate details that could be discussed during the interview or hiring process.
Your list should not rely on small details but rather the major skills or tasks that you will want a candidate to complete. Keep a list purposeful so that job seekers will know if the role is right for them. A simple list makes it easy for candidates to envision themselves in the role before applying.
An Optimized Destination Webpage
While the language and layout of your ad need to be appealing and optimized for search engines, where applicants go to apply will also need to be optimized. The application page, form individuals fill out, or your call to action page needs to be clear and easy to follow. Whatever destination URL you put on your job ad, make sure it can be easily found by Google and even has tracking enabled, allowing you to see where most of your applicants are originating from.
Tracking where candidates are coming from (QR code scans, Indeed, LinkedIn, Google Jobs, etc.) can help you make better ads in the future. If one origin is outperforming the others, it may be good to focus job postings there for future positions. For companies that are getting a lot of spam applicants or ones who may not fit your exact criteria, knowing where they are finding your hiring link may help you stop these applicants from cluttering up your inbox.
Play On Emotions Early On In The Ad
Our emotional response plays a large role in the decisions we make, products we buy, and how we conduct ourselves. Playing on the right emotions in job ads can help you attract candidates who fit your company culture or who have a productive mindset. Utilizing color theory, customizable layouts, and proper marketing techniques will help you reach the best candidates possible for the current open position. Excitement, belonging, and confidence are a few emotions you should work to include in a job ad, especially if you want the candidate to feel seen in your workplace.
Make Sure Your Location Is Prominent
The location of your applicants can be extremely important, depending on the type of position you are hiring for. Make sure the location of your company or the area you are hiring for is listed prominently on your job ad or is set so only local applicants can apply. If you want to reach local candidates, making your location prominent is essential. Some applicants may avoid applying for job ads that are too far of a commute or that they would need to relocate for. Sell your position by highlighting your location prominently when designing an ad.
Attracting The Right Candidates Through All Trades Staffing
Employers who are looking to reach the best candidates can benefit from working with a local staffing agency. All Trades Staffing offers quality job listings for your positions and provides the information to our vetted candidates first. Cut down on unqualified candidates that you need to sift through and find a qualified worker much faster by working with All Trades Staffing. Temporary workers are available for different seasonal positions through our company, allowing businesses of all types to keep up with demand while also providing work to those in the local community. Get your listing seen by working with the team at All Trades.
